aptfoki.blogg.se - Lightpaper vs white paper

#Lightpaper vs white paper how to#
#Lightpaper vs white paper manual#

#Lightpaper vs white paper manual#

The format of a white paper is somewhere between a technical manual and a glossy brochure… between a dry-as-dust academic paper and a colorful annual report. The content of a white paper provides useful information for business people seeking to understand an issue, solve a problem, or make a decision.

The glue that holds a campaign togetherĬlearly, none of these exotic definitions do the trick.įor some better clues, look at the content and format of these documents:.

#Lightpaper vs white paper how to#

A manifesto on how to solve a certain problem.Here is the best short definition I’ve ever found, after years of looking:Ī white paper is a persuasive essay that uses facts and logic to promote a certain product, service, or viewpoint.īeyond that, I’ve heard a white paper described as: Won’t all white paper writers soon be replaced by AI?Īsk any 10 people this question, and you’ll likely get 12 different answers.Where are white papers going in the future?.Why are some white papers “challenged”?.How can you learn more about white papers?.What main problems do white paper writers encounter?.How much can you charge to write a white paper?.How long does it take to write a white paper?.What kind of companies need white papers?.Which type of white paper should your firm create?.Where do white papers fit in the sales cycle?.White papers and press releases: What’s the diff?.

White papers and e-books: What’s the diff?.

White papers and case studies: What’s the diff?.

White papers and brochures: What’s the diff?.

White papers and blog posts: What’s the difference?.

When is each type of white paper most useful?.

What if your idea doesn’t fit any of the flavours?.

What’s the maximum number of points in a numbered list?.

What different types of white papers exist?.

Aren’t there at least some conventions?.

Are there any industry standards for these?.

Whether you’re a B2B marketer or writer, I hope it helps you understand white papers better.Ĭlick any topic to see related questions and answers.

This is undoubtedly the most detailed, most thorough FAQ on white papers anywhere. Over the years, I’ve kept adding to it, until today when it covers 36 questions. When I couldn’t find one, I decided to write one myself. When I first started writing white papers 25 years ago, I looked all over for a FAQ.